Knowledgeable, present and empathizing salespersons are keeping customers in the store

With customer expectations constantly increasing, the role of the salesperson elevates to a credible partner, one capable of empathizing with the customer and being present. Otherwise, customers will just shop online. Equipping sales associates with the soft skills and technical capabilities for the jobs of the future is among the top challenges UK retailers have identified.

Read more at "The Future in Retail in 2035" by Fabian Wallace-Stephens, at https://www.thersa.org/discover/publications-and-articles/rsa-blogs/2019/05/retail-2035