With customer expectations constantly increasing, the role of the salesperson elevates to a credible partner, one capable of empathizing with the customer and being present. Otherwise, customers will just shop online. Equipping sales associates with the soft skills and technical
Starbucks's culture of experimentation and innovation, of emphasis on learning, and focus on human connections and authentic interactions, is ready to celebrate its 50th anniversary. Check out Kevin Johnson, Starbucks' CEO, on the role of shared experiences and connection in