The importance of human connection and authentic interactions in retail

Starbucks's culture of experimentation and innovation, of emphasis on learning, and focus on human connections and authentic interactions, is ready to celebrate its 50th anniversary. Check out Kevin Johnson, Starbucks' CEO, on the role of shared experiences and connection in the modern-day retail environment.

Read more at "Starbucks innovation continues — one cup at a time", by Fiona Solter, at https://nrf.com/blog/starbucks-innovation-continues-one-cup-time